7 Tips To Adopt Email Marketing Best Practices

Email Marketing Best Practices

Email Marketing Best Practices

The days of spammers abusing the email marketing for their nefarious causes are, luckily, behind us. The Web 2.0 apps haven’t dethroned the email as an original web application neither, but the two are now used synergistically, often with great success. Email marketing is here to stay!

All this makes following the emerging email marketing’s tried-and-true practices even more important to your campaign’s success – both now, and into the near future!

Email marketing best practices can be defined as those time-tested rules that the email marketers repeatedly find to work for them and their customers. They’ll work for you, too!

Email Marketing Best Practices Tip #1: Get your reader’s permission first

This is a crucial first step that will keep you out of hot water with the authorities – and ensure that the email you send actually gets read!

You can’t have an efficient email marketing campaign without good deliverability. So, how are you adding those email subscribers? How are they adding themselves?

Your readers must be made aware that they’ve given you permission to send them email! That’s why purchasing leads is not a recommended business practice. You always have to ask your readers if they want to receive email from you – never just assume that it’s okay with them!

Therefore, using the confirmed opt-in is not only the recommended practice, but the only way to go about adding subscribers to your email list!

A good tip is also to try and get white listed! Ask your email recipients to add your email address to their contacts. This will ensure better deliverability of your email and – in most cases – the images in your message will appear automatically.

Email Marketing Best Practices Tip #2: Set the reader’s expectations, and then stick to them!

To avoid unsubscribes and complains, set the expectations early – and stick to them!

Let your readers know what they can expect when they sign up for your emails.

Only send the content relevant to the type the content that the subscriber requested when he opted-in to your list!

Decide on a mailing schedule: sending email once a week is often cited as the most optimal mailing frequency. But, whatever mailing schedule you decide on, the most important thing is to be consistent! Train your subscribers to await eagerly for the content that interests them to lend in their in-boxes!

Email Marketing Best Practices Tip #3:  Don’t bury your readers in your email!

While it is important to make sure you keep in touch with your readers, do you really think they want to hear from you every day, or even multiple times a day? Sending email too often will only result in the increased number of unsubscribes and complains.

Email Marketing Best Practices Tip #4: Don’t let them forget you exist, either

Sending email only every few months will cause much of the same problems, plus you’ll be left with a high number of undeliverable email addresses on your list.

Email Marketing Best Practices Tip #5: Engage the readers and prompt them to take action!

Each message you send should be personalized for the intended recipient and designed to achieve the maximum impact!

Under promise and over deliver as long as your subscribers find value in the emails you send, they will not mind being exposed to the advertisements or similar.

Be clear on what is the desired call to action in every communication you send!

Email Marketing Best Practices Tip #6: Test it before hitting send!

Before sending the emails to your readers, send them to your own email address to ensure everything works like it’s supposed to.

Are your email messages getting filtered to spam? Always use some tool to check for content filtering issues!

Even if you’re sending your campaigns in HTML, the text-only email should be as usable as the HTML one. Text-to-HTML ratio must be sufficiently high: that means that the emails shouldn’t consists of images only, neither contain hyper linked URLs.

Proofread the text of each email message you intend to send! Are your links working?

The first thing your subscribers will see of your message in their inbox is the subject line, and the reply address (or name). That’s why the address should be immediately recognizable, and hosted on the same domain as the website that the reader subscribed at. Don’t use the free email address – it’s unprofessional and may even hurt your deliverability rate.

Email Marketing Best Practices Tip #7: Keep complaint rates low

Unfortunately, spam detection is still an imperfect science. There will always be a spam complaint from time to time. Make sure you’ve done whatever possible to keep this rate as low as possible, or your email deliverability will suffer.

Promptly remove all unsubscribes! Be sure that the unsubscribe process works smoothly. Subscribers, who used the opt-out at the bottom of your email messages to unsubscribe & should be removed from the campaign automatically.

However, there are always a certain number of those who will not click on the opt-in links but will respond to your email asking to be removed. Therefore, be sure that you regularly check the reply-to email, and remove such readers manually.

Now that you’ve covered the basics and learned the best practices by heart, it’s time to start optimizing your email campaign: segment targeting, split testing and branding are next on your email marketing to-do list. Best email marketing service, when executed properly, empowers you and your business with an ability to reach the right customers at the right time with a right message. When you start on your right foot, following these best practices, the positive returns on your email marketing efforts are assured!

Vertical Response Review

Vertical Response Review: What is all the fuss about?

It is now possible to establish online presence of your business without having dedicated personal. Vertical Response has tried to fill the gap with email marketing srevices with many area of electronic advertising.

Who is Vertical Response?

Vertical Response is a company headquartered in San Fransisco, CA. Vertical Response employed 130 people and had about 150,000 customers all over the world. It was founded by Janine Popkick and it has been in business since 2001. The company offers email marketing services to small and large companies worldwide. Representative partners include Salesforce.com, Google Apps, and vBulletin. This company has won many awards and is considered one of the best email marketing service provider.

What exactly does Vertical Response do?

Vertical Response offers self-service email marketing solutions. This includes sending mass emails, e-postcards, online surveys, social media marking and event marketing. All services are DIY which means that businesses owners can log on to manage their advertising campaigns at their convenience.

Why is Vertical Response Different?

There are many companies that offer email marketing like MailChimp, Google Groups, and GetResponse. So why is Vertical Response so successful and why have they won so many awards? One of the things is customer support. With one of the fastest and best customer service, this makes Vertical Response very nice to work with.

Creating emails or newsletter at Vertical Response is as easy like anything. It is having more than 700 coustomized email templates in its library. Vertical Response also got 25 MB of picture hosting facilities. It is having a real time tracking to give open, click, sales & other data for real success. The return on investment (ROI) is very high in case of Vertical Response clients.

Video tutorials are another great aspect of this company. The tutorials are short, easy to understand and effective. Actually, the interface is so user friendly, that the tutorials are not really needed. But if for any reason you are not sure what to do to get your email started, the tutorials are great. If you do not have much experience with email marketing, you can also use the email wizard or create your own email with HTML.You can also able to customize email templates by adding your own images. Social media marketing is a feature that is that is covered extensively with all packages available at Vertical Response. Great analytics is another feature that business will like. Vertical Response will keep track of how many emails were opened, how many went to spam boxes, and how many times embedded links were clicked on.

Vertical Response Pricing Review

vertical response pricing

vertical response pricing

Vertical Response charge per email basis & the price per email reduce as the no of email increases. The good thing about Vertical Response is you pay the fees what you use. Their price slabs are as follow:

Price per email upto 1,000: 1.5 Cents

Price per email upto 2,500: 1.3 Cents

Price per email upto 25,000: 1.2 Cents

Price per email upto 50,000: 1.0 Cents

Price per email upto 100,000: 0.85 Cents

Price per email upto 500,000: 0.75 Cents

Vertical Response Review on API

Vertical Response API provides the laverage to users to do almost anything in email marketing. To get the Vertical Response API access one has to fill out & submit API request form located in Vertical Response developer network area. By using the API you can integrate Vertcal Response with your own application easily.

Vertical Response login

In orer to create a Vertical Response login one has to sign up Vertical Response trial which of course does not required any credit card payment. One has to provide email id, password & name to start their free trial. You can send 500 free emails with Vertical Response trial version. Read more Vertical Response Review as follows.

Vertical Response Review on Salesforce

Through VerticalResponse for AppExchange any Salesforce users can integrate VerticalResponse by help of this APP developed by Vertical Response. Users can create coustom mailing list from their opt-in contacts. One can send direct mail postcards/emails, get real time reporting & share on social media etc. Over 5000 Salesforce users choose Vertical Response for email marketing with their customers.

Vertical Response Review Overview

Vertical Response offers a great self-service email marketing campaign protocol. Business owners get positive results can now grow their business by the help of Vertical Response one of the best email marketing with ease  of use & can take advantage of their risk free trial version.

Vertical Response Review

Also read our reviews on Getresponse which is equally a good email marketing dervice.

GetResponse Discount Coupon Code 2021

Getresponse Coupon CodeStart out for FREE. Granted not all features are available through free membership but it does give you a chance to get your feet wet so to speak. Then the Getresponse Autoresponder price scale as your list grows, so you always know how much you are spending. Simply choose the options that suit your current plans & don’t forget to take advantage of BIG pre-pay discounts.

While subscribing to Getresponse email marketing service it always wiser to avail the Getresponse Discount. Please activate the Getresponse coupon code to get 18% discount for the corresponding plans.

GetResponse Coupon Code

GetResponse Discount Code

1,000 subscribers plan usual cost is $15 per month and the annual cost is of $180. Get a discount of $32.40 on the annual cost.

2,500 subscribers plan usual cost is $25 per month and the annual cost is of $300. Get a discount of $54.00 on the annual cost.

10,000 subscribers plan usual cost is $65 per month and the annual cost is of $780. Get a discount of $140.40 on the annual cost.

If you want to subscribe for more subscribers plan, please click on the “Show more subscriber plans” link in the order page. It will show you 25,000, 50,000 & 100,000 subscriber plans wher you shall also be eligible for 18% discount.

GetResponse Coupon Code

25,000 subscribers plan usual cost is $15 per month and the annual cost is of $180. Get a discount of $32.40 on the annual cost.

50,000 subscribers plan usual cost is $250 per month and the annual cost is of $4500. Get a discount of $205.00 on the annual cost.

Getresponse Coupon Code100,000 subscribers plan usual cost is $450 per month and the annual cost is of $5400. Get a discount of $369.00 on the annual cost.

If уоu аrе gоіng tо bе а success іn internet marketing, уоu nееd аn email marketing service. After going details through Getresponse review we found just а fеw оf thе reasons tо mаkе thе Getresponse emai marketing service уоur autoreponder оf choice. Whу lеt thоѕе visitors јuѕt click оff уоur site & nеvеr return to your site again? Give thеm а chance tо turn frоm visitor tо customer wіth Getresponse. Avail the Getresponse discount now.