“The money is on the list!”
Email marketing is still the “killer app” of internet marketing, and it looks like it will stay that way for a foreseeable future. There’s no reason why the 2014 wouldn’t be the year of email marketing too – for those in the online business worth their salt, it was this way from their year one!
For internet marketers, it is a promotion tool like simply no other. Email marketing still has no contenders in the internet marketing arena: if you’re not seeing the return-of-investment on your email subscribers, you must have been doing something wrong! Or, you may be using a wrong email marketing service…
Which email marketing service to choose?
If you plan on monetizing your web properties, the chances are that you’ll try to build a list first. Don’t be cheap and go with a free email marketing service: they say that you get what you pay for – and that’s said for a good reason!
There are many excellent email marketing services on the internet. Which one you’ll choose depends on how much you can afford to pay for one, which features do you absolutely need for your email campaigns (and which ones you can pass on), and what your other specific needs are!
Top Rated Email Marketing Service #1: GetResponse – our number one choice!
GetResponse tops our list of the best email marketing services because it gives you the ability to easily and efficiently create, send and track your email marketing campaigns. It offers everything that you can ask from an email marketing service, and more!
GetResponse is a powerful email marketing service that you can rely on to send truly professional email messages to your list. There is an option called “list booster” that allows you to easily import your contacts into GetResponse. You can automatically follow up with your subscribers with GetResponse’s autoresponders.
GetResponse offers an easy form builder, and an email and landing page creator. The integration with other applications is also available. There are easy to understand reports with all the pie charts and graphs you would ever need to fully optimize your campaigns.
GetResponse is an email marketing platform that grows with you: although focused on the small business, GetResponse offers an enterprise pricing plan too. This email marketing service is fully scalable and can be used in every stage of your company’s growth.
There’s a wealth of pricing plans available on GetResponse, but all plans include all features and unlimited mails! Try the best email marketing service for free with their 30-day, no credit card required free trial!
Top Rated Email Marketing Service #2: Vertical Response
Vertical Response is an email marketing service that will equip you with all the marketing tools you need for a successful email campaign. They boast an incredible number of professionally designed email templates and a powerful tracking option.
Vertical Response offers not only email campaigns, but also social media campaigns, event marketing and online surveys. With Vertical Response, you can connect your email marketing with your social media marketing and customer relationship management tools.
The partner program is also offered, so you can sell their services as a reseller.
There is a free 30-day trial available with Vertical Response, you pay as you go! That allows you to keep your costs under control. The price is based on the number of email addresses in your account, so you only pay for what you use.
Like they say on their website, “email marketing grows companies”. Vertical Response can surely help you grow yours!
Top Rated Email Marketing Service #3: Aweber
Aweber is the name that most often gets passed around when the email marketing services are recommended. To find out why is that, you’ll need to dig a little deeper beyond their easy-to-use interface.
When you sign up with Aweber, you’ll be offered hundreds of newsletter templates to choose from for your email campaigns; each template is further customizable within a simple drop-and-drag interface.
There are tools to create sign-up forms from hundreds of sign-up form templates, and a possibility to conduct A/B testing to find out which one works the best for you. These forms are easily embeddable on any website; there’s also a plugin for WordPress.
Aweber offers not only sequential autoresponders, but email parsers and blog-to-mail automation too. With Aweber, you can easily segment your list depending on who opens, who clicks, who buys from you etc.
There is no free trial available, but there are five pricing options you can choose from. You’ll get billed monthly, and the price depends on the number of subscribers you have.
Aweber is certainly one of the oldest, most dependable and well-known email marketing services. They boast what is probably the best deliverability rate in the industry: 99%! Use the great reputation and experience this company has in the industry to your advantage!